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Manage session information and enable users to navigate through the websiteFunctionality
Store information which enables us to remember user preference e.g. preferred language, sort types, media settings, They are also used to improve users' experience e.g. stopping users from being shown the same message twice.Fraud Prevention
Store information which helps us stop fraudulent use of the websiteTracking
Store information about how users have landed on the website. We need to record this so that we can appropriately pay our Affiliates.